The latest identity project here at the studio is Witness, a new bar located in the heart of Broadway in the Capitol Hill neighborhood of Seattle. It was the dream of bartender Gregg Holcomb to open a Southern church-styled bar that is a place for all to gather. With 102 year old church pew seats and glass windows evoking a church, I was contacted to craft a logo that would give the bar a timeless feel of Southern hospitality. Obvious cliches of church themed typefaces and logos (including Bible aesthetics) were pushed aside in search of something deeper within the zeitgeist of the deep South, and explore the idea of community that involves Sundays after church with potlucks and fellowship.
